«Your best hospital swag |Main | In Praise of the Online RSVP»

Tell your doctor about my dentist...

I try to have minimal human contact with people who send me bills.

Recently, I received an e-mail from my dentist’s office notifying me that I could now log on to their Web site and check appointment dates and financial information, receive email/text appointment reminders and sign up for their e-newsletter.

Oh, happy day!

I checked out their web site, and was impressed by the online services they offer to patients. Even though the homepage is cluttered, it's one of the most helpful, patient-friendly medical sites I've seen. Is it a coincidence that their office is one of the most popular where I live?

Note to self: Tell our Medical Staff.

I am convinced that the most successful healthcare organizations—from hospitals down to individual physician practices—are also the most “wired” and user-friendly. The more transparent and helpful you can be for the patients (rather than what’s easiest for the doctor and office staff), the more successful you’ll be.

To boot: Each month, they offer all patients who use their online portal the chance to win an iPod.

My teeth have never been healthier.

Comments (4)

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About

This page contains a single entry from the blog posted on October 30, 2009 7:03 PM .

The previous post in this blog was Your best hospital swag .

The next post in this blog is In Praise of the Online RSVP .

Many more can be found on the main index page or by looking through the archives.

photo of Josh McColough

Josh McColough is the manager of public affairs at Advocate Condell Medical Center in Libertyville, Ill. He has been in health care marketing/PR for nearly eight years now. He's done everything from grow social media and web marketing programs to chase tardy hospital parade floats down residential streets while in flip-flops. McColough earned an MFA from the University of Iowa’s Nonfiction Writing Program and continues to write and teach English Composition at the College of Lake County part-time.

About the Pulse

How many ways can we describe The Pulse?
Oh, let us count the ways:

Professionally: Experiences and challenges of marketing a hospital from a healthcare marketing manager.

Honestly: Sometimes flawed and always harried advice from a healthcare marketing manager.

Post-Modern: This blog description is for The Pulse, which is by Josh McColough and relates mostly to healthcare marketing experiences at a community hospital.

Our favorite way: Tales of a healthcare nothing.

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