I'm Sick of Looking at Brochures
The amount of printed materials that exist in healthcare organizations is staggering. Just think about how many community newsletters, brochures and flyers go out to your audience.
Is it really necessary?
Since we recently changed our address, logo and contact information, I’m suddenly aware of how much printed material we produce. Luckily, we have the chance to make a fresh, green start.
Step 1: Assess print needs. You'll start to see a lot of single-panel brochures creep out from the 1980's. But does every department require printed information? Maybe back then, but certainly not today, right?
Step 2: Cut costs. Think about posting info to your Web site, instead of printing 10,000 brochures about your aquatic therapy services, for instance.
Step 3: Find a better way. Why not post pdfs and have managers and employees print them out for patients or visitors upon request? Why not integrate info into one, all-encompassing capabilities brochure?
Step 4: Communicate the “why.” Marketing materials (especially printed) can be crutches for a lot of departments. I’ve heard comments like “But we’ve always had these brochures” or “We do a flyer for this every year.” OK, fine. But we wouldn’t be doing our jobs if we didn’t look at the “why” and figure out if there’s a more effective, responsible way.
Step 5: Adjust, adjust, adjust. This is important to do after your new fiscal year begins.
Do you have any more ideas? Please share!