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Help patients understand healthcare reform

When it comes to healthcare reform, I've enjoyed watching all this hoopla and history like I enjoy watching March Madness—beer in hand.

But professionally, I’ve been gritting my teeth, trying to remain silent on “what this officially means for our hospital” to everyone who has been asking—reporters, students I teach on Tuesday nights, Facebook friends, my daughter's swim instructor at the Y.

Why am I quiet? Well, my crystal ball conked out on me a while ago, otherwise I would've placed a lot of money on Northern Iowa beating Kansas in the Tournament and taken my winnings to a Caribbean resort.

But we work in health care, so we must have something to say about it, right? Especially if you’re the PR person. Of course. And I've read everything from despair to adulation to (mostly) "middle of the road, cautiously optimistic if a bit skeptical."

I feel the most for those hundreds of "middle of the road" hospitals. We're in a precarious position here—part of the debate, but also assigned with providing exceptional, non-partisan care to our patients, regardless.

Well, here’s what I say: Try your best to be a resource for information, not an agent or an advocate of it, necessarily. We are primarily responsible to our patients, families and visitors. Pundits come second—I'd argue a very distant second. Our primary audiences still need information about the bill.

Our hospital is trying to be helpful to those people who have not read the law. (I swear I’ll read it myself, after I finish reading Gravity’s Rainbow, which I started ten years ago.) We’re writing simple, easy-to-understand info pieces for our Facebook page and blogs. We'll give the facts about what "The Thing Itself" means to everyone. Quick, bullet-pointed snippets. I doubt we’ll have this printed for distribution—we’ll see how it goes online first.

So, let the pundits pundit. We should be the voices of clarity.

And just as Butler proved in making it to the Final Four this weekend, we can predict nothing.

Comments (4)

It's always awesome when you can not only be advised, but also entertained!

It's always awesome when you can not only be advised, but also entertained!

ller, sa mère étreint ses jambes venaient à pleurer, quand elle pleurait quand son coeur fait mal ?a fait m

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About

This page contains a single entry from the blog posted on March 29, 2010 5:30 PM .

The previous post in this blog was 3 reasons why #SXSH was a success .

The next post in this blog is 1-800-Mobile-Hospital .

Many more can be found on the main index page or by looking through the archives.

photo of Josh McColough

Josh McColough is the manager of public affairs at Advocate Condell Medical Center in Libertyville, Ill. He has been in health care marketing/PR for nearly eight years now. He's done everything from grow social media and web marketing programs to chase tardy hospital parade floats down residential streets while in flip-flops. McColough earned an MFA from the University of Iowa’s Nonfiction Writing Program and continues to write and teach English Composition at the College of Lake County part-time.

About the Pulse

How many ways can we describe The Pulse?
Oh, let us count the ways:

Professionally: Experiences and challenges of marketing a hospital from a healthcare marketing manager.

Honestly: Sometimes flawed and always harried advice from a healthcare marketing manager.

Post-Modern: This blog description is for The Pulse, which is by Josh McColough and relates mostly to healthcare marketing experiences at a community hospital.

Our favorite way: Tales of a healthcare nothing.

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