When we re-designed our hospital website three years ago, we focused on an easy-to-read, clean navigation system.
But, as we kept adding more and more pages each month, we heard this plea from users: "Help! I'm lost on your website!"
So, I decided it was time for a facelift. This time it would be slimmer, more helpful and even easier to navigate. Nothing huge--just a nip here; a tuck there.
Here are four things to keep in mind if you're re-designing your hospital's website:
1. Prioritize your healthcare organization's website. What information do you want visitors to be able to find right away (e.g. services, locations/contact information, online bill-pay, employment opportunities)? What information might be second-page (e.g. staff info, healthy recipes, the history of your Wound Care Center)?
2. Keep the homepage clean. This is your organization's virtual entrance, the cyber-foyer. The more cluttered it is with flashing lights and moving buttons, the less engaging it is to consumers.
3. Be flexible. Things will be added; plan for it. A good site plan is a flexible one.
4. Listen to your users. Consumers aren't shy about providing their experiences with your site. Sometimes it hurts, but use their feedback and grow.
Here are just a few of the hospital websites that I liked. Feel free to add more: