Choose not to be lame...
Maybe your organization can relate? I've never been an avid follower of 'Dilbert,' but this week Scott Adams started a social media series, which I found relevant. Lampooning aside, if your hospital is a Blocker, but wants to participate in 21st Century communications, maybe submitting these comics to your CEO would be a soft way to broach the subject...or get fired.
But when sound reason and good evidence fails us, there's always Dilbert...

