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September 2010 Archives

September 16, 2010 10:14 PM

Choose not to be lame...

Dilbert.com

Maybe your organization can relate? I've never been an avid follower of 'Dilbert,' but this week Scott Adams started a social media series, which I found relevant. Lampooning aside, if your hospital is a Blocker, but wants to participate in 21st Century communications, maybe submitting these comics to your CEO would be a soft way to broach the subject...or get fired.

But when sound reason and good evidence fails us, there's always Dilbert...

photo of Josh McColough

Josh McColough is the manager of public affairs at Advocate Condell Medical Center in Libertyville, Ill. He has been in health care marketing/PR for nearly eight years now. He's done everything from grow social media and web marketing programs to chase tardy hospital parade floats down residential streets while in flip-flops. McColough earned an MFA from the University of Iowa’s Nonfiction Writing Program and continues to write and teach English Composition at the College of Lake County part-time.

About the Pulse

How many ways can we describe The Pulse?
Oh, let us count the ways:

Professionally: Experiences and challenges of marketing a hospital from a healthcare marketing manager.

Honestly: Sometimes flawed and always harried advice from a healthcare marketing manager.

Post-Modern: This blog description is for The Pulse, which is by Josh McColough and relates mostly to healthcare marketing experiences at a community hospital.

Our favorite way: Tales of a healthcare nothing.

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