Taking the "institutional" feel out of hospitals isn't easy. Hospitals are not designed to be resorts. They are designed to function. "Decor" is a capital expense, and, as such, it usual consists of old, crappy furniture or framed pictures of the institution itself. Walls are bare, dinged or maybe even covered by flyers and posters.

No more!

Put on your HGTV hats, and check this out: This week, we formally introduced our new Cancer Care campaign, which included a face-lift for the walls in the center itself. It wasn't paint or wallpaper, but rather vinyl clings on a number of the walls that both introduced the branding and brightened up a center whose patients can really benefit from vibrant colors. Think "Fatheads" or wall stickers that your kids may have, only bigger and better.

But now comes the best part--all of the wall graphics (15 in total) were produced and installed for under $10,000. The effect: The first day they were installed, a patient receiving treatment said that the words and images were how she was "going to get through treatment."

Done and done.

Here are a few samples: