The holidays are upon us, which means reflecting back and looking ahead. I'm presenting our board some of our web victories from this past year, along with a quick demonstration of our social media capabilities.

Then, I'd like to offer a glimpse of my wishes for the upcoming year.

These include:

• Enhancing the look of other areas in the hospital to offer our patients and families a better experience. (Excellent NY Times article about the importance of patient experiences.)


• Upgrading one of our blogs to include videos from our employees about their experiences with our hospital.


• Using our Flip video camera more. We're still in the mode of thinking that it's a "special occasion" tool, rather than an everyday moment capturer.


• Getting all of our employees to use the same e-mail signature, which includes all of our organization's social media links. (This may require gifts of gold, frankincense and myrrh to our IT department. If anyone knows where I can score some myrrh, please let me know.)


• I would like a system in place in which all of our new employees are oriented to all of our social media/web marketing tools so that they can take part. I just don't want to be the one that does that.


• Finally, I would like every tweet our hospital sends out to generate $100,000 in revenue for our CFO, who would put it directly into our Marketing Department budget...fa-la-la-la la-la-la-la.