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Twitter: It's either interesting or helpful, and the rest is white noise...

A while back, I wrote a post about how I don't use Twitter. Well, no more. Sometimes, there's no greater motivation to do something than your boss going to a social media conference and tweeting a declaration that I'm now required to learn and use Twitter. So it goes.

I've found a nice medium between casual use and from having it becoming a life-changing obsession. There are so many questions healthcare organizations (and people in general) have about Twitter:

"Does anyone really care?"
"How does this work?"
"Hello? Is there anybody in there?"

I found a cosmic balance with Twitter in a friend's blog--the genius of which is in its organizing principle: Things posted should either be interesting or helpful.

So when you whittle everything down, you have two considerations when tweeting information as a healthcare organization: Is it helpful to others? Is it interesting to others?

Here are some of the Twitter feeds that I've found to be interesting and helpful. Since you've been doing this longer than I have, please feel free to connect with me on Twitter and share yours! @joshmccolough

Interesting:
@AmerMedicalAssn
@NPRHealth
@ConanObrien
@TheOnion

Helpful:
@EdBennett
@ComcastCares
@raganreporter ... ;)


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About

This page contains a single entry from the blog posted on December 10, 2010 4:46 PM .

The previous post in this blog was Brighten your hospital walls without posters or flyers... .

The next post in this blog is Healthcare marketing wishes for the New Year... .

Many more can be found on the main index page or by looking through the archives.

photo of Josh McColough

Josh McColough is the manager of public affairs at Advocate Condell Medical Center in Libertyville, Ill. He has been in health care marketing/PR for nearly eight years now. He's done everything from grow social media and web marketing programs to chase tardy hospital parade floats down residential streets while in flip-flops. McColough earned an MFA from the University of Iowa’s Nonfiction Writing Program and continues to write and teach English Composition at the College of Lake County part-time.

About the Pulse

How many ways can we describe The Pulse?
Oh, let us count the ways:

Professionally: Experiences and challenges of marketing a hospital from a healthcare marketing manager.

Honestly: Sometimes flawed and always harried advice from a healthcare marketing manager.

Post-Modern: This blog description is for The Pulse, which is by Josh McColough and relates mostly to healthcare marketing experiences at a community hospital.

Our favorite way: Tales of a healthcare nothing.

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