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4 alternatives to hospital employee newsletters

newsletter.jpgEmployee newsletters definitely had their day--like Flock of Seagulls and Captain and Tennille (and around the same time period, too). I'm always suprised, though, by how many places rely on the "newsletter" as a primary means of communicating with employees.

Just look at how the average person gets their information today. According to Pew's State of the Media report: "Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day--in their pocket, on their desks and in their laps."

In fact, there is an entire generation entering the work force that wouldn't know what to do if you gave them an actual newspaper. Think Cerie on 30 Rock. And the thought of a newsletter--the newspaper's ugly cousin, once-removed--doesn't even register in their world.

Even the word "newsletter" feels completely turn-of-the-last-century. So, why not consider some newer, more efficient alternatives to an employee newsletter?

Here are a few:

  • An employee blog: The value of an employee blog is that for PR/Marketing department, this is a much quicker, more flexible way of pushing out information. If your hospital has an employee recognition event, you can write it up and upload photos/video that day.
  • E-Newsletter: This isn't just a copy/paste job into the body of a house-wide newsletter. We're talking about a nicely designed HTML-based template that can link to the blog option. Wordpress offers plug-ins for e-newsletters that you can add to your blog.
  • Intranet: This is a bigger option, but would transform the typical cluttered street kiosk-style intranet site into a more organized, functional communication tool. A lot of organizations are moving to using SharePoint for this, which isn't a terrible program. It also comes with blog options.
  • Social Media: As a companion to some of the other digital options, you should all be engaging your employees on social media. Twitter, YouTube, Facebook and Flickr are solid stand-bys for all of your media needs.

I know that a lot of employees say things like, "It's nice to have something I can hold in my hands" when it comes to internal newsletters. You still can: It's called an iPad. And it will display your new employee communication modes with perfect resolution and clarity.

Comments (8)

Useful information shared..Iam very happy to read this article..thanks for giving us nice info.Fantastic walk-through. I appreciate this post.

It's always awesome when you can not only be advised, but also entertained!

Thanks for the suggestion these will be very helpful for all the employee of hospitals.

Today, while I was at work, my sister stole my apple ipad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views. I know this is completely off topic but I had to share it with someone!

I'm always suprised, though, by how many places rely on the "newsletter" as a primary means of communicating with employees.

We're talking about a nicely designed HTML-based template that can link to the blog option.

When Harry met Sally, except this one is probably more graphic. The video has hundreds of thousands of views, 245 "likes," and 108 "dislikes." Be careful. This one is Not Safe For

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This page contains a single entry from the blog posted on March 30, 2012 5:30 PM .

The previous post in this blog was Real Men Wear Pink .

The next post in this blog is 5 tips for planning a work-free(ish) vacation .

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photo of Josh McColough

Josh McColough is the manager of public affairs at Advocate Condell Medical Center in Libertyville, Ill. He has been in health care marketing/PR for nearly eight years now. He's done everything from grow social media and web marketing programs to chase tardy hospital parade floats down residential streets while in flip-flops. McColough earned an MFA from the University of Iowa’s Nonfiction Writing Program and continues to write and teach English Composition at the College of Lake County part-time.

About the Pulse

How many ways can we describe The Pulse?
Oh, let us count the ways:

Professionally: Experiences and challenges of marketing a hospital from a healthcare marketing manager.

Honestly: Sometimes flawed and always harried advice from a healthcare marketing manager.

Post-Modern: This blog description is for The Pulse, which is by Josh McColough and relates mostly to healthcare marketing experiences at a community hospital.

Our favorite way: Tales of a healthcare nothing.

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